My Takeaway From CES 2024
Identifying where the technology industry is headed and preparing for new growth opportunities
The Consumer Electronics Show, or CES, is one of the biggest and buzziest tech events of the year, offering a first look at next-generation TVs, laptops, smart home gadgets, cars, and more. For 2024, the event was held in Las Vegas during the second week of January. CES 2024 was back to pre-pandemic attendance levels with an officially announced number of more than 135,000 attendees and over 4,000 vendors which were spread out across the city, from the Las Vegas Convention Center to Mandalay Bay, up and down the Strip.
I saw significant investments in artificial intelligence (AI) products, applications, and technologies and took note that advanced tech and machine learning are increasingly being applied to what we often refer to as “tech for good.” That also includes sustainability and inclusivity. I also learned that tech innovators are working to more closely align their new product offerings to suit the individual consumer. There is increased focus on personalization, simplicity and ease of use in ways that empower consumers to have it their way. Here’s a closer look at what I saw.
Artificial Intelligence
While generative AI has rightfully been the subject of intense consumer and enterprise excitement, the AI ecosystem is more expansive, ranging from chips to robots. Advancements in both chips and hardware, and data infrastructure, create a horizontal wave of AI tech innovation that cuts across every industry. This was evident at CES 2024 which featured AI applications and platforms ranging from digital twins for simulating physical environments to the latest in self-driving technologies.
Digital Health
CES 2024 included scores of health wearables and platforms enabling more personalized, accessible, and intelligent solutions for consumers. In fact, digital health is a core beneficiary of the recent surge in AI research and innovation with early detection, treatment outcome prediction and more intuitive primary care chatbots like virtual nursing solutions improving the delivery and outcome of healthcare.
Energy/Power
Smart plugs, connected thermostats, solar integration, EV charging stations and other energy management devices are integral tools for consumers seeking to minimize their energy footprint. Portable battery and solar-power banks, as well as battery back-up generators, are increasingly replacing their gas-guzzling forebears, much to the delight of camping enthusiasts, and for homeowners looking for an eco-friendlier option during those occasional blackouts.
Inclusivity
Like artificial intelligence and sustainability, inclusivity represents a horizontal trend that is cutting across every industry and technology vertical. CES 2024 showed advancements that are ensuring technology bridges access gaps and builds a diverse product set that supports underrepresented communities.
Sustainability
Sustainability and environmental protection represented an expansive horizonal trend for CES 2024. Hundreds of exhibiting companies, show-wide, emphasized their deploying of technologies, products and services designed to mitigate mankind’s impact on climate change. From streamlining electrification and modernizing buildings to developing renewable energy sources (e.g. solar, wind and green hydrogen) and experimenting with new technologies like battery recycling, we’re seeing companies harness innovation to solve complex challenges. CES 2024 exhibitors also demonstrated their commitment to environmentally conscious solutions that include the implementation of e-waste recycling, adopting sustainable product packaging, and optimizing shipping and logistics.
Like artificial intelligence and sustainability, inclusivity represents a horizontal trend that is cutting across every industry and technology vertical. CES 2024 showed advancements that are ensuring technology bridges access gaps and builds a diverse product set that supports underrepresented communities.
Willie Brake is a Computer Expert and Industry Analyst at All About Technology, a Certified Disability Owned Minority Business Enterprise and Microsoft Authorized Refurbisher, based in Detroit, Michigan.